| Acknowledgments | | xiii | |
| Introduction | | xv | |
| How to Navigate The Official eBay Bible | | xx | |
| Section One---Buying the eBay Way! |
| | 1 | (258) |
| | 3 | (32) |
| | 3 | (5) |
| The Basic Tools: Web Browsers, Navigation, Settings, E-mail---eBay member Craig M. Keller Sr.,'s story |
| | 8 | (12) |
| Registering on eBay, Step by Step |
| | 20 | (3) |
| Using ID and Password Selection Tips |
| | 23 | (6) |
| Changing Your Contact Information |
| | 29 | (3) |
| Changing Your User ID, E-mail Address, or Password |
| | 32 | (1) |
| Troubleshooting Registration Problems |
| | 33 | (2) |
| | 35 | (56) |
| Navigating the eBay Web Site---a Road Map |
| | 35 | (1) |
| | 35 | (5) |
| | 40 | (1) |
| Navigating the eBay Home Page |
| | 41 | (1) |
| Navigating the Site Map, Categories, and Item Description Page |
| | 42 | (13) |
| | 55 | (21) |
| The Feedback Forum---Reading and Leaving Feedback |
| | 76 | (15) |
| eBay member Craig Knouse's examples of concise, positive feedback |
| | 84 | (2) |
| eBay member Tim Heidner's ``just the facts'' approach to negative feedback |
| | 86 | (2) |
| Tom Reddick's guidelines on when not to leave negative feedback |
| | 88 | (1) |
| eBay member auntiem on feedback as a social event |
| | 89 | (2) |
| Shopping on eBay---Find It! |
| | 91 | (50) |
| | 91 | (3) |
| eBay member Julie shares how she found nearly everything for her wedding day on eBay |
| | 93 | (1) |
| | 94 | (20) |
| | 114 | (27) |
| Pam Withers recounts how she turned to eBay to find a toy she'd lost when she was five---fifty years ago! |
| | 138 | (3) |
| Shopping on eBay---Buy It! |
| | 141 | (56) |
| Sharon Maracci finds a bed and an accommodating seller |
| | 141 | (11) |
| Reading an Item Description |
| | 152 | (20) |
| | 172 | (1) |
| | 172 | (8) |
| | 180 | (7) |
| Variation on the theme: eBay member Bill Cawlfield recounts his unusual bid ``sniping'' success story |
| | 187 | (1) |
| Multiple Item Bidding---How It Works |
| | 187 | (4) |
| Buy It Now---How It Works |
| | 191 | (6) |
| Shopping on eBay---Pay for It! |
| | 197 | (22) |
| eBay member Terry Wagner discovers just how generous other eBay members can be |
| | 197 | (1) |
| Completing the Transaction |
| | 198 | (7) |
| | 205 | (3) |
| | 208 | (3) |
| Bid and Purchases Management with ``My eBay'' |
| | 211 | (8) |
| Special Bidding and Buying Considerations |
| | 219 | (12) |
| | 219 | (3) |
| | 222 | (5) |
| | 227 | (3) |
| | 230 | (1) |
| eBay Guidelines, Rules, and Help for Buyers |
| | 231 | (28) |
| A Buyer Trust and Safety Checklist |
| | 233 | (2) |
| | 235 | (3) |
| Avoiding and Reporting Questionable Items |
| | 238 | (3) |
| | 241 | (6) |
| | 247 | (12) |
| eBay member Deanna Rittel on eBay's chat forums |
| | 255 | (4) |
| Section Two---Selling the eBay Way! |
| | 259 | (330) |
| Seller Dave Rayner's life takes a turn when he buys a mouse . . . or two |
| | 261 | (2) |
| Selling Setup, Step-by-Step |
| | 263 | (14) |
| | 263 | (5) |
| | 268 | (1) |
| Setting up an eBay Seller's Account Using ID Verify |
| | 268 | (9) |
| Heather Luce fulfills her dream on eBay |
| | 274 | (3) |
| | 277 | (8) |
| Completed Listings Search |
| | 278 | (7) |
| Creating and Editing Digital Pictures of Your eBay Item |
| | 285 | (40) |
| Chris and Kim Hecker turn a collectibles hobby into a career |
| | 285 | (1) |
| What are ``Digital Pictures'' and Why Do I Need Them? |
| | 286 | (1) |
| Developers, Scanners, and Digital Cameras Explained |
| | 287 | (3) |
| Taking the Picture---Camera and Space Setup, Backdrops, Lighting |
| | 290 | (9) |
| | 299 | (8) |
| Editing Digital Pictures---Rotate, Crop, and Resize |
| | 307 | (6) |
| Griff's New Pixel Guideline |
| | 313 | (2) |
| Saving and Archiving Your eBay Digital Pictures |
| | 315 | (4) |
| Examples of the Crop, Rotate, and Resize Commands in Other Software |
| | 319 | (6) |
| Writing a Description and Packing the Item |
| | 325 | (82) |
| Artist Keri Lyn Shosted finds the ideal gallery for her work |
| | 325 | (1) |
| A Simple and Thorough Description |
| | 326 | (5) |
| | 331 | (8) |
| Fine-Tuning Your Web Browser for eBay |
| | 339 | (14) |
| | 353 | (1) |
| | 354 | (42) |
| Troubleshooting---Changing, Ending, and Relisting an Item |
| | 396 | (5) |
| | 401 | (3) |
| | 404 | (3) |
| Robert Sachs shares a tip for selling |
| | 405 | (2) |
| | 407 | (22) |
| Mike Driscoll revs up his restaurant-equipment and antiques business when he falls in love with a certain Web site |
| | 407 | (1) |
| | 408 | (6) |
| eBay seller Barry Lamb's unforgettable transaction |
| | 414 | (1) |
| Feedback: Leaving It, Who Leaves It First, What to Say |
| | 414 | (2) |
| Carolyn Lanzkron's secret for motivating buyers to leave feedback |
| | 414 | (2) |
| Future Correspondence with Your eBay Buyers |
| | 416 | (1) |
| | 417 | (6) |
| | 423 | (4) |
| Crating and Freighting Large Items |
| | 427 | (1) |
| International Shipping Considerations |
| | 428 | (1) |
| eBay Business Tips and Tools |
| | 429 | (58) |
| The family that trades together---Laurie Liss (ixpensive) and her incredible kin |
| | 429 | (2) |
| Business Structures for eBay Sellers |
| | 431 | (1) |
| | 432 | (1) |
| | 433 | (11) |
| Tim Burnett started out small |
| | 443 | (1) |
| | 444 | (1) |
| | 445 | (3) |
| | 448 | (1) |
| | 449 | (2) |
| Using Auction Management Tools---Turbo Lister, Seller Manager |
| | 451 | (4) |
| | 455 | (9) |
| | 464 | (5) |
| Promoting Your eBay Success with Your About Me Page |
| | 469 | (2) |
| | 471 | (2) |
| Growing Your eBay Business |
| | 473 | (1) |
| The eBay PowerSeller Program |
| | 474 | (2) |
| Successful Business Practices |
| | 476 | (5) |
| Seller Mike Ford goes the extra mile |
| | 478 | (3) |
| Special Selling Considerations |
| | 481 | (2) |
| Selling to International Bidders |
| | 483 | (4) |
| | 487 | (46) |
| eBay legend Bob Bull (bobal) finds joy in helping others |
| | 487 | (1) |
| HTML, the Web, and Web Browsers Defined |
| | 488 | (3) |
| Pat Fulton's sons help her learn HTML |
| | 490 | (1) |
| Creating an HTML-Formatted eBay Description from Scratch |
| | 491 | (8) |
| Tags---Bold, Underline, Italic, Lists, and More |
| | 499 | (14) |
| | 513 | (4) |
| | 517 | (4) |
| | 521 | (3) |
| | 524 | (5) |
| Other HTML Tags---Center, Horizontal Rule |
| | 529 | (4) |
| Advanced Image Hosting Solutions |
| | 533 | (32) |
| eBay seller Chris Spencer teachers others the secrets of eBay selling |
| | 533 | (1) |
| Pictures on a Web Page---How Does That Work? |
| | 534 | (4) |
| Digital Picture Hosting (Image Hosting) |
| | 538 | (1) |
| Acquiring Hosting Space on a Web Server |
| | 539 | (1) |
| Moving Copies of Your Picture Files to a Web Server |
| | 540 | (12) |
| Hosting Digital Picture Files at AOL |
| | 552 | (5) |
| Embedding Digital Picture File URLs in Your eBay Item Description |
| | 557 | (5) |
| | 562 | (3) |
| | 565 | (24) |
| Trust and Safety for Sellers |
| | 565 | (4) |
| | 569 | (7) |
| How to Get Assistance at eBay |
| | 576 | (13) |
| Glossary | | 589 | (10) |
| Index | | 599 | |
