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A Chasm to Cross: From Research to Practice and Back: Address delivered at the occasion of accepting the appointment as Professor of Quantitative Marketing Strategy at the Erasmus School of Economics Preview this item
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A Chasm to Cross: From Research to Practice and Back: Address delivered at the occasion of accepting the appointment as Professor of Quantitative Marketing Strategy at the Erasmus School of Economics

Author: Vardit Schwartz-Landsman
Edition/Format: Book Book : English
Summary:
textabstractOver the past decades we have witnessed an increasing divide between academic research in quantitative marketing and practice. In this address I review potential sources leading to this increased divide as well as solutions that have been suggested in the literature to bridge academics and practitioners. Many of the reasons leading to the divide are structurally inherent in the way academic institutions  Read more...
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Document Type: Book
All Authors / Contributors: Vardit Schwartz-Landsman
ISBN: 978-90-5892-572-5
Language Note: English
Unique Identifier: 8547158087
Awards:

Abstract:

textabstractOver the past decades we have witnessed an increasing divide between academic research in quantitative marketing and practice. In this address I review potential sources leading to this increased divide as well as solutions that have been suggested in the literature to bridge academics and practitioners. Many of the reasons leading to the divide are structurally inherent in the way academic institutions operate. However, the solutions I review involve both academic institutions and individual researchers aiming to increase the impact of their research on practitioners.

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