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Accounting information systems : concepts and practice for effective decision making

Author: Stephen A Moscove; Mark G Simkin
Publisher: New York : Wiley, ©1987.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

Written for business students, this textbook integrates accounting principles and concepts into today's business information systems and has been revised to include information on decision support  Read more...

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Additional Physical Format: Online version:
Moscove, Stephen A.
Accounting information systems.
New York : Wiley, ©1987
(OCoLC)763308776
Document Type: Book
All Authors / Contributors: Stephen A Moscove; Mark G Simkin
ISBN: 0471840335 9780471840336
OCLC Number: 15017224
Description: xxi, 824 pages : illustrations ; 25 cm
Contents: Preface --
pt. I. Introduction --
Ch. 1. The Nature of Marketing --
Ch. 2. Marketing Management: Strategy and Ethical Behavior --
Ch. 3. The External Environment --
pt. II. Analysis of Market and Consumer Behavior --
Ch. 4. Information Management --
Ch. 5. Consumer Behavior: Understanding Decision-Making Processes --
Ch. 6. Consumer Behavior: Social Influences --
Ch. 7. Business Markets and Organizational Buying --
pt. III. Market Strategy for Global Competition --
Ch. 8. Market Segmentation and Positioning Strategies --
Ch. 9. Global Competition and International Marketing Strategy --
pt. IV. Product Strategy --
Ch. 10. The Elements of Products --
Ch. 11. The Product Life Cycle and Basic Product Strategies --
Ch. 12. Marketing New Products --
Ch. 13. The Marketing of Quality Services --
pt. V. Distribution Strategy --
Ch. 14. The Nature of Distribution --
Ch. 15. Retailing and Wholesaling --
Ch. 16. Physical Distribution Management --
pt. VI. Promotion Strategy --
Ch. 17. Marketing Communications and Promotion Strategy --
Ch. 18. Advertising and Public Relations --
Ch. 19. Personal Selling, Sales Management, and Sales Promotion --
pt. VII. Pricing Strategy --
Ch. 20. Introduction to Pricing Concepts --
Ch. 21. Pricing Strategies and Tactics --
pt. VIII. Effective Marketing Management --
Ch. 22. Implementing and Controlling the Marketing Program.
Responsibility: Stephen A. Moscove, Mark G. Simkin.

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