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Achieving a strategic sales focus : contemporary issues and future challenges

Author: Kenneth Le Meunier-FitzHugh; Tony Douglas
Publisher: Oxford : Oxford University Press, 2016.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:

The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding  Read more...

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Document Type: Book
All Authors / Contributors: Kenneth Le Meunier-FitzHugh; Tony Douglas
ISBN: 9780198706632 0198706634 9780198706649 0198706642
OCLC Number: 958042601
Description: xvii, 193 Seiten : Illustrationen ; 24 cm
Contents: SECTION 1: EXPLORING THE POSITIONING OF THE SALES FUNCTION; SECTION 2: SALES RELATIONSHIP WITH THE CUSTOMER; SECTION 3: SALES MANAGEMENT; SECTION 4: NEW FORMS OF SELLING
Responsibility: Kenneth Le Meunier-FitzHugh, Tony Douglas ; foreword by Lord Bilimoria of Chelsea, CBE, DL.

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