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Ad $ summary.

Author: Leading National Advertisers, inc.Arbitron Company.Competitive Media Reporting (Firm)Media Watch (Organization)CMR (Firm)All authors
Publisher: New York, Kantar
Edition/Format:   Journal, magazine : EnglishView all editions and formats
Summary:
Advertising expenditure data across multiple forms of media, including: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry  Read more...
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Genre/Form: Periodicals
Statistics
Statistics Periodicals
Additional Physical Format: Online version:
Ad $ summary
(OCoLC)704476273
Document Type: Journal / Magazine / Newspaper
All Authors / Contributors: Leading National Advertisers, inc.; Arbitron Company.; Competitive Media Reporting (Firm); Media Watch (Organization); CMR (Firm); TNS Media Intelligence (Firm); Kantar Media (Firm)
ISSN:0190-7166
OCLC Number: 2657604
Notes: Published by: Leading National Advertisers, <-1992>; Competitive Media Reporting, 1993-1999; CMR, 2000-2003, TNS, 2004-2008.
At head of title: -Jan./Dec. 1983, LNA multi-media report service; Jan./Sept. 1984-, BAR/LNA multi-media service; Jan./Dec. 1989-Jan./Dec. 1992, LNA Arbitron multi-media service; Jan./Dec. 1993, Competitive Media LNA/MediaWatch multi-media service; Jan./Dec. 1994-Jan./Dec. 1996, CMR LNA/MediaWatch multi-media service; Jan./Dec. 1997-Jan./Dec. 1998, CMR multi-media service; Jan./Dec. 1999, CMR LNA/MediaWatch multi-media service; Jan./Dec. 2000, Multi-media service; Jan./Dec. 2002, CMR; Jan./Dec. 2003-Jan./Dec. 2004, PIB and TNSMI; Jan./Dec. 2005-Jan./Dec. 2008, PIB and TNSMI; Jan./Dec. 2009-, PIB and Kantar Media.
Description: volumes illustrations 28 cm
Other Titles: Ad $ summary
Ad dollar summary

Abstract:

Advertising expenditure data across multiple forms of media, including: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies in each of the media.

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Linked Data


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