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The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s

Author: Ellen Gruber Garvey
Publisher: New York : Oxford University Press, 1996.
Series: OUP E-Books.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? 'The Adman in the Parlor' explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure.
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Genre/Form: Electronic book
Electronic books
Criticism, interpretation, etc
History
Additional Physical Format: Print version:
Garvey, Ellen Gruber.
Adman in the parlor.
New York : Oxford University Press, 1996
(DLC) 95009467
(OCoLC)32626238
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ellen Gruber Garvey
ISBN: 1423759370 9781423759379 1280529067 9781280529061 9780195092967 0195092961 9786610529063 661052906X 9780199855070 0199855072
OCLC Number: 65185569
Description: 1 online resource (viii, 230 pages) : illustrations
Series Title: OUP E-Books.
Responsibility: Ellen Gruber Garvey.

Abstract:

Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It  Read more...

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"A rich and innovative study that will be of interest to anyone concerned with late nineteenth and early twentieth century American culture....Garvey offers a fresh and illuminating reading of Read more...

 
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