Administracion de la mercadotecnia (eBook, 2001) [WorldCat.org]
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Administracion de la mercadotecnia
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Administracion de la mercadotecnia

Author: Michael R Czinkota; Masaaki Kotabe
Publisher: Mexico, D.F. : Cengage Learning, ©2001.
Edition/Format:   eBook : Document : Spanish : 2a. edView all editions and formats
Summary:
Entre los temas de mercadotecnia mas importantes y contemporaneos que toca este texto, se incluyen el comercio electronico y un capitulo, unico en su genero, sobre la estimacion de la demanda en el mercado.
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Details

Genre/Form: Case studies
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Michael R Czinkota; Masaaki Kotabe
ISBN: 9786074810387 6074810389 9789706860453 9706860452
OCLC Number: 370357140
Notes: Traduccion de: Marketing management, 2nd ed.
Reproduction Notes: Electronic reproduction. Farmington Hills, Mi : Gale. Available via World Wide Web.
Description: 1 online resource
Details: Mode of access: Internet.
Responsibility: Michael R. Czinkota, Masaaki Kotabe.

Abstract:

Entre los temas de mercadotecnia mas importantes y contemporaneos que toca este texto, se incluyen el comercio electronico y un capitulo, unico en su genero, sobre la estimacion de la demanda en el mercado.

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