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Genre/Form: | Case studies |
---|---|
Material Type: | Document |
Document Type: | Book, Computer File |
All Authors / Contributors: |
Michael R Czinkota; Masaaki Kotabe |
ISBN: | 9786074810387 6074810389 9789706860453 9706860452 |
OCLC Number: | 370357140 |
Notes: | Traduccion de: Marketing management, 2nd ed. |
Reproduction Notes: | Electronic reproduction. Farmington Hills, Mi : Gale. Available via World Wide Web. |
Description: | 1 online resource |
Details: | Mode of access: Internet. |
Responsibility: | Michael R. Czinkota, Masaaki Kotabe. |
Abstract:
Entre los temas de mercadotecnia mas importantes y contemporaneos que toca este texto, se incluyen el comercio electronico y un capitulo, unico en su genero, sobre la estimacion de la demanda en el mercado.
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