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Administración de marketing : estrategias y programas

Author: Joseph P Guiltinan; Gordon W Paul; Gloria Elizabeth Rosas Lopetegui; Roberto Rosero Hinestroza
Publisher: Santafé de Bogotá : McGraw-Hill Interamericana, 1995.
Edition/Format:   Print book : SpanishView all editions and formats
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Document Type: Book
All Authors / Contributors: Joseph P Guiltinan; Gordon W Paul; Gloria Elizabeth Rosas Lopetegui; Roberto Rosero Hinestroza
ISBN: 9586002454 9789586002455
OCLC Number: 1105278977
Description: 576 páginas : ilustraciones ; 23 centímetros
Contents: Perspectivas administrativas sobre el marketing --
Análisis de situación --
Estrategias y programas de marketing --
Coordinación y control.
Responsibility: Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza.

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