Administración de servicios : estrategias de marketing, operaciones y recursos humanos (Book, 2004) [WorldCat.org]
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Administración de servicios : estrategias de marketing, operaciones y recursos humanos

Author: Christopher H Lovelock
Publisher: México : Pearson /Educación, 2004.
Edition/Format:   Print book : Spanish : 1a edView all editions and formats
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Genre/Form: Études de cas
Document Type: Book
All Authors / Contributors: Christopher H Lovelock
ISBN: 9702603889 9789702603887
OCLC Number: 502884382
Notes: Traduction de : Services marketing : people, technology, strategy. 4e éd., 2001.
Description: xvii, 741 pages
Other Titles: Services marketing : people, technology, strategy.
Responsibility: Christopher H. Lovelock [et autres] ; traducción, Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán ; colaboración técnica, Angel Apunte Aguirre.

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