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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1145927352 Title: Ads, fads, and consumer culture : advertising's impact on American character and society Author: Arthur Asa Berger Publisher: Lanham : Rowman & Littlefield, [2021] ISBN/ISSN: 9781538137802 1538137801 9781538137819 153813781X OCLC:1145927352

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Ads, fads, and consumer culture : advertising's impact on American character and society

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Ads, fads, and consumer culture : advertising's impact on American character and society

Author:	Arthur Asa Berger
Publisher:	Lanham : Rowman & Littlefield, [2021]
Edition/Format:	Print book : English : Sixth editionView all editions and formats
Summary:	"The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Advertising -- United States. Popular culture -- United States. Consumer education -- United States. View all subjects
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Additional Physical Format:	Online version: Berger, Arthur Asa, 1933- Ads, fads, and consumer culture Lanham : Rowman & Littlefield, 2020. (DLC) 2020003591
Document Type:	Book
All Authors / Contributors:	Arthur Asa Berger Find more information about:
ISBN:	9781538137802 1538137801 9781538137819 153813781X
OCLC Number:	1145927352
Description:	pages cm
Responsibility:	Arthur Asa Berger.

Abstract:

Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society. Read more...

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