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Advanced Google AdWords

Author: Brad Geddes
Publisher: Hoboken, N.J. : Wiley, 2010
Edition/Format:   eBook : Document : English : 1. edView all editions and formats
Summary:

Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords  Read more...

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Genre/Form: Terminology
Additional Physical Format: Print version:
Advanced Google AdWords.
Hoboken, N.J. : Wiley, 2010
(DLC) 2010004721
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brad Geddes
ISBN: 9780470500231 0470500239
OCLC Number: 897034265
Description: 1 online resource (xxxi, 519 s.) illustrations
Contents: 1 Understanding Search Theory. 2 Keyword Research. 3 Keyword Tools: Extracting Valuable Data from Google. 4 Writing Compelling Ads. 5 Landing Pages that Convert Searchers into Buyers. 6 Advanced Optimization Techniques. 7 Demystifying Quality Score. 8 Beyond Text: Image, Video, and Mobile Ads. 9 Understanding the Content Network. 10 Advanced Content Network Techniques. 11 Advanced Geographic Targeting. 12 Save Time & Scale Accounts with the Adwords Editor. 13 Profitable Bid Strategies. 14 Successful Account Organization Strategies. 15 Testing Techniques That Will Increase Profits. 16 AdWords Reports: How to Extract Actionable Information. 17 Step-by-Step: Create & Monitor Your AdWords Account.
Responsibility: Brad Geddes

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<http:\/\/worldcat.org\/isbn\/9780470500231<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0470500239<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780470500231<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/www.worldcat.org\/title\/-\/oclc\/897034265#PublicationEvent\/hoboken_n_j_wiley_2010<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/369601808#Place\/hoboken_n_j<\/a>> ; # Hoboken, N.J.<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/369601808#Agent\/wiley<\/a>> ; # Wiley<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n