Advanced introduction to corporate venturing (eBook, 2016) [WorldCat.org]
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Advanced introduction to corporate venturing

Author: Robert D Hisrich; David W Kralik
Publisher: Cheltenham, UK : Edward Elgar Publishing, [2016]
Series: Elgar advanced introductions.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. The book outlines the factors  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert D Hisrich; David W Kralik
ISBN: 1782546499 9781782546498
OCLC Number: 957655384
Target Audience: Specialized.
Description: 1 online resource (xii, 154 pages).
Contents: Corporate venturing : similarities and differences --
Understanding corporate venturing and creative problem solving --
Innovation and identifying and evaluating the opportunities --
Recognizing the opportunity for market disruption --
Developing the corporate business plan --
Organizing corporate venturing --
Controlling and compensating corporate venturing --
Implementing corporate venturing.
Series Title: Elgar advanced introductions.
Responsibility: Robert D. Hisrich with David W. Kralik.

Abstract:

In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. The book outlines the factors involved in this process and details the unique aspects of corporate entrepreneurship and corporate venturing.

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