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Advanced presentations by design : creating communication that drives action

Author: Andrew V Abela
Publisher: San Francisco : Pfeiffer, ©2008.
Series: Pfeiffer essential resources for training and HR professionals.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design."--Cover.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Andrew V Abela
ISBN: 9780787996598 0787996599 9780470378694 0470378697
OCLC Number: 216935724
Notes: "An essential knowledge resource"--Page 4 of cover.
Description: xvi, 195 pages : illustrations ; 28 cm.
Contents: Introduction --
Part I. Politics and Metrics --
Politics --
Metrics --
1. Understanding What Types of Communication Will Be Most Effective for Your Audience --
Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience --
How to Estimate Your Audience's Personality Types --
How to Match Your Presentation Design to Different Personality Types in the Same Audience --
Additional Information to Gather About Your Audience --
2. Setting a Measurable Objective for Your Presentation --
Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation --
The Typical-and Wrong-Way to Set Presentation Objectives --
Developing Effective Presentation Objectives --
The Curse of the "Update" Presentation --
How Do You Know Whether You Have Set the Right Objectives? --
Part II. Logic --
Why You Should Always Focus Your Presentation on an Audience Problem --
You Do Need Evidence! --
The Reality Principle: Show Concrete and Specific Data Whenever Possible --
3. Articulating the Audience's Business Problem and Your Proposed Solution to It --
Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving --
Why Discuss Problem Solving in a Book About Presentation Design? --
Choosing the Right Problem --
Crafting Your Solution --
4. Marshalling Your Evidence --
Step 4: List All the Information That You Think You May Need to Include in Your Presentation --
What Kinds of Evidence Should You Include? --
Is There Any Kind of Evidence That You Should Exclude? --
Where Do You Find All This Evidence? --
Part III. Rhetoric --
Logic Alone Is Not Enough --
The Importance of Storytelling --
Ethical Persuasion --
5. Assembling the Anecdotes That Will Illustrate Your Evidence --
Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points --
What Kind of Stories Should You Use in Your Presentation? --
How to Tell a Story Using the Seven Basic Plots --
Where to Find Useful Stories --
6. Sequencing Your Evidence --
Step 6: Sequence Your Information so That It Tells a Compelling Story --
The Structure of All effective Stories --
Using the S.Co.R.E.(tm) Method to Sequence Your Evidence --
What to Do with What Doesn't Fit into Your Storyline-The Role of the Appendix --
Part IV. Graphics --
Should You Use Visual Aids? --
Should You Use PowerPoint? --
Should Each Slide Have Seven Bullets and Seven Words Per Bullet? --
7. Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts --
Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation --
What Kinds of Graphics Should You Use? --
Should You Use Clip Art? --
How to Decide Which Type of Chart Will Best Communicate Your Data --
Which Type Fonts and Sizes to Use --
Should You Use Bullet Points, Color, Animation, or Transitions? --
8. Laying Out All the Elements on Each Page --
Step 8: Create Slides That Communicate Your Information Concisely and Effectively --
How to Make Sure That Your Slide Layout Reinforces the Main Message of the Slide --
How to Design Effective Ballroom Style Presentations --
How to Design Effective Conference Room Style Presentations --
When You Can Use Multiple Presentation Idioms in the Same Presentation --
How Much Detail to Put on Each Slide --
How to Avoid Bad Detail ("Chartjunk") --
How Much Text to Put on Each Slide --
Whether to Combine Graphics and Text on the Same Slide --
How Exactly to Decide What Goes on Each Slide --
Part V. Politics and Metrics Again --
9. Satisfying Your Stakeholders and Measuring Success --
Step 9: Identify Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each --
Step 10: Decide How You Will Measure the Success of Your Presentation --
10. Conclusion --
The Scalability of the Extreme Presentation Method --
A Language and a Framework for Providing Effective Feedback --
Contradicting Other Approaches to Presentation Design --
Appendix A. Worksheets --
Appendix B. Extreme Presentation Makeover --
Appendix C. Thirty-Six Layouts That Pass the Squint Test --
Appendix D. Further Reading --
Appendix E. 1,000 Good Books.
Series Title: Pfeiffer essential resources for training and HR professionals.
Responsibility: Andrew V. Abela.
More information:

Abstract:

"Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design."--Cover.

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