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Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement

Author: Vesna Zabkar; Martin Eisend
Publisher: Wiesbaden : Springer Gabler, 2017.
Series: Advances in Advertising Research, 8.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Konferenzschrift
Additional Physical Format: Erscheint auch als:
Druck-Ausgabe
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Vesna Zabkar; Martin Eisend
ISBN: 9783658187316 365818731X
OCLC Number: 1002257631
Description: 1 Online-Ressource (XI, 293 Seiten) : 38 Illustrationen.
Series Title: Advances in Advertising Research, 8.
Other Titles: Disengagement
Responsibility: edited by Vesna Zabkar, Martin Eisend.

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