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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019

Author: Francisco J Martínez-López; Juan Carlos Gázquez-Abad; Anne Roggeveen
Publisher: Cham Springer International Publishing Cham Springer 2019
Series: Springer Proceedings in Business and Economics
Edition/Format:   Computer file : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Konferenzschrift
Additional Physical Format: Erscheint auch als:
Druck-Ausgabe
Erscheint auch als:
Druck-Ausgabe
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Francisco J Martínez-López; Juan Carlos Gázquez-Abad; Anne Roggeveen
ISBN: 9783030189112 3030189112
OCLC Number: 1101128780
Description: 1 Online-Ressource (XI, 206 p. 18 illus., 7 illus. in color).
Series Title: Springer Proceedings in Business and Economics
Responsibility: edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen.

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