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Advancing higher education : new strategies for fundraising, philanthropy, and engagement

Author: Michael J Worth; Matthew T Lambert
Publisher: Lanham, Maryland : Rowman & Littlefield, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book is intended to highlight some of the implications of such changes for advancement practice on the threshold of the century's third decade"--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Advancing higher education
Lanham, Maryland : Rowman & Littlefield, [2019]
(DLC) 2019010820
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael J Worth; Matthew T Lambert
ISBN: 9781475845037 1475845030
OCLC Number: 1097462290
Description: 1 online resource (xiii, 267 pages)
Contents: Intro; Contents; Acknowledgments; Introduction; I: Advancement in Higher Education; Chapter One: The Present and Future of Higher Education; Chapter Two: History and Growth of Institutional Advancement; II: Foundations of Advancement; Chapter Three: Strategy as the Foundation for Advancement; Chapter Four: Marketing and Communications; Chapter Five: The Integrated Advancement Program; III: Raising Funds from Individuals; Chapter Six: Engaging Individuals and Building Community; Chapter Seven: Annual Giving; Chapter Eight: Major and Principal Gifts; Chapter Nine: Planned Giving IV: Campaigns and Project FundraisingChapter Ten: The Art and Science of Comprehensive Campaigns; Chapter Eleven: Trends and Directions in Corporate and Foundation Support; V: Engaging Diverse Constituencies; Chapter Twelve: Engaging New Generations; Chapter Thirteen: Women and Philanthropy; Chapter Fourteen: Engaging Underrepresented Communities; Chapter Fifteen: International and Global Fundraising; VI: Understanding Institutional Settings; Chapter Sixteen: Institutionally Related Foundations in Public Colleges and Universities; Chapter Seventeen: Raising Funds for Community Colleges Chapter Eighteen: Raising Funds for a School, College, or Unit within a UniversityVII: Managing and Supporting Advancement Programs; Chapter Nineteen: Structuring and Managing the Advancement Staff; Chapter Twenty: Advancement Services; Conclusion; Index; About the Contributors
Responsibility: edited by Michael J. Worth and Matthew T. Lambert.

Abstract:

This book is intended to highlight some of the implications of such changes for advancement practice on the threshold of the century's third decade.  Read more...

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Advancing higher education is a mission that transforms lives and society. Having a thorough understanding of the myriad elements of integrated advancement, and their mutual dependence, is Read more...

 
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