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Advertising, alcohol consumption, and abuse : a worldwide survey

Author: Joseph C Fisher
Publisher: Westport, Conn : Greenwood, 1993.
Series: Contributions to the study of mass media and communications.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The author writes from the standpoint of an advertising executive and sociologist who has studied alcoholism at length. He analyses worldwide theoretical and empirical studies concerning the  Read more...

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Genre/Form: bibliographie
Document Type: Book
All Authors / Contributors: Joseph C Fisher
ISBN: 031328959X 9780313289590
OCLC Number: 493197616
Description: XIII-195 p. ; 25 cm.
Contents: Preface Introduction The Theoretical Basis for Advertising Effects Exposure to Alcohol Images in Mass Media The Experimental Evidence for Media Effects The Macroeconomic Relationship Between Advertising and Consumption Summary and Conclusions Notes References Index
Series Title: Contributions to the study of mass media and communications.
Responsibility: Joseph C Fisher.

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"Fisher's conclusions are clear and solid and do not go beyond the data or the methods. He succinctly puts the question of advertising into perspective: when it comes to fighting for brand shares, Read more...

 
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