skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
Advertising, alcohol consumption, and abuse : a worldwide survey Preview this item
ClosePreview this item
Checking...

Advertising, alcohol consumption, and abuse : a worldwide survey

Author: Joseph C Fisher
Publisher: Westport, Conn : Greenwood, 1993.
Series: Contributions to the study of mass media and communications.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: bibliographie
Document Type: Book
All Authors / Contributors: Joseph C Fisher
ISBN: 031328959X 9780313289590
OCLC Number: 493197616
Description: XIII-195 p. ; 25 cm.
Contents: Preface Introduction The Theoretical Basis for Advertising Effects Exposure to Alcohol Images in Mass Media The Experimental Evidence for Media Effects The Macroeconomic Relationship Between Advertising and Consumption Summary and Conclusions Notes References Index
Series Title: Contributions to the study of mass media and communications.
Responsibility: Joseph C Fisher.

Reviews

Editorial reviews

Publisher Synopsis

"Fisher's conclusions are clear and solid and do not go beyond the data or the methods. He succinctly puts the question of advertising into perspective: when it comes to fighting for brand shares, Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/493197616<\/a>> # Advertising, alcohol consumption, and abuse : a worldwide survey<\/span>\u00A0\u00A0\u00A0\u00A0a schema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"493197616<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/ctu<\/a>> ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Place\/westport_conn<\/a>> ; # Westport, Conn<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/consommation_d_alcool<\/a>> ; # Consommation d\'alcool<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme_dans_les_medias<\/a>> ; # Alcoolisme--Dans les m\u00E9dias<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/publicite_commerce<\/a>> ; # publicit\u00E9 (commerce)<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme<\/a>> ; # alcoolisme<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/boisson_alcoolisee<\/a>> ; # boisson alcoolis\u00E9e<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme_communication_de_masse<\/a>> ; # alcoolisme--communication de masse<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/boisson_alcoolisee_publicite_commerce<\/a>> ; # boisson alcoolis\u00E9e--publicit\u00E9 (commerce)<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/comportement_social<\/a>> ; # comportement social<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/communication_de_masse<\/a>> ; # communication de masse<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/publicite_boissons_alcoolisees<\/a>> ; # Publicit\u00E9--Boissons alcoolis\u00E9es<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme_comportement_social<\/a>> ; # alcoolisme--comportement social<\/span>\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Person\/fisher_joseph_c<\/a>> ; # Joseph C. Fisher<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"1993<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/836922745<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0schema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Series\/contributions_to_the_study_of_mass_media_and_communications<\/a>> ; # Contributions to the study of mass media and communications.<\/span>\u00A0\u00A0\u00A0schema:name<\/a> \"Advertising, alcohol consumption, and abuse : a worldwide survey<\/span>\" ;\u00A0\u00A0\u00A0schema:productID<\/a> \"493197616<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/493197616#PublicationEvent\/westport_conn_greenwood_1993<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Agent\/greenwood<\/a>> ; # Greenwood<\/span>\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780313289590<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/493197616<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Agent\/greenwood<\/a>> # Greenwood<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Greenwood<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Person\/fisher_joseph_c<\/a>> # Joseph C. Fisher<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Fisher<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Joseph C.<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Joseph C. Fisher<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Place\/westport_conn<\/a>> # Westport, Conn<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Westport, Conn<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Series\/contributions_to_the_study_of_mass_media_and_communications<\/a>> # Contributions to the study of mass media and communications.<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0schema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/493197616<\/a>> ; # Advertising, alcohol consumption, and abuse : a worldwide survey<\/span>\u00A0\u00A0\u00A0schema:name<\/a> \"Contributions to the study of mass media and communications.<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Contributions to the study of mass media and communications<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme<\/a>> # alcoolisme<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"alcoolisme<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme_communication_de_masse<\/a>> # alcoolisme--communication de masse<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"alcoolisme--communication de masse<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme_comportement_social<\/a>> # alcoolisme--comportement social<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"alcoolisme--comportement social<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/alcoolisme_dans_les_medias<\/a>> # Alcoolisme--Dans les m\u00E9dias<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Alcoolisme--Dans les m\u00E9dias<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/boisson_alcoolisee<\/a>> # boisson alcoolis\u00E9e<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"boisson alcoolis\u00E9e<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/boisson_alcoolisee_publicite_commerce<\/a>> # boisson alcoolis\u00E9e--publicit\u00E9 (commerce)<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"boisson alcoolis\u00E9e--publicit\u00E9 (commerce)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/communication_de_masse<\/a>> # communication de masse<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"communication de masse<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/comportement_social<\/a>> # comportement social<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"comportement social<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/consommation_d_alcool<\/a>> # Consommation d\'alcool<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Consommation d\'alcool<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/publicite_boissons_alcoolisees<\/a>> # Publicit\u00E9--Boissons alcoolis\u00E9es<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Publicit\u00E9--Boissons alcoolis\u00E9es<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836922745#Topic\/publicite_commerce<\/a>> # publicit\u00E9 (commerce)<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"publicit\u00E9 (commerce)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/ctu<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"ctu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9780313289590<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"031328959X<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9780313289590<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/493197616<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/493197616<\/a>> ; # Advertising, alcohol consumption, and abuse : a worldwide survey<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-12<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>