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Advertising and branding : concepts, methodologies, tools, and applications

Edition/Format:   eBook : Document : English
Summary:
"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher.
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Additional Physical Format: Erscheint auch als:
Druck-Ausgabe
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 9781522517948 1522517944
OCLC Number: 1002921558
Description: Online-Ressource(PDFs (1,806 pages))
Responsibility: Information Resources Management Association, editor.

Abstract:

"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher.

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