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Advertising and communication management

Author: Michael L Ray
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, [1981], ©1982.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Ray, Michael L.
Advertising and communication management.
Englewood Cliffs, N.J. : Prentice-Hall, [1981], ©1982
(OCoLC)632531673
Document Type: Book
All Authors / Contributors: Michael L Ray
ISBN: 0130152307 9780130152305
OCLC Number: 7731229
Description: xiii, 514 pages : illustrations ; 25 cm
Responsibility: Michael L. Ray.

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Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/7731229<\/a>> # Advertising and communication management<\/span>\u00A0\u00A0\u00A0\u00A0a schema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"7731229<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Place\/englewood_cliffs_n_j<\/a>> ; # Englewood Cliffs, N.J.<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/communication_en_marketing<\/a>> ; # Communication en marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/797511<\/a>> ; # Advertising<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/797876<\/a>> ; # Advertising media planning<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/plans_medias<\/a>> ; # Plans m\u00E9dias<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/publicite<\/a>> ; # Publicit\u00E9<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/werbung<\/a>> ; # Werbung<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/dewey.info\/class\/659.11\/e19\/<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/870196<\/a>> ; # Communication in marketing<\/span>\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:copyrightYear<\/a> \"1982<\/span>\" ;\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/viaf.org\/viaf\/101081273<\/a>> ; # Michael L. Ray<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"1981<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/410066<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0schema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/632531673<\/a>> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Advertising and communication management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:productID<\/a> \"7731229<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/7731229#PublicationEvent\/englewood_cliffs_n_j_prentice_hall_1981_1982<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Agent\/prentice_hall<\/a>> ; # Prentice-Hall<\/span>\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780130152305<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/7731229<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/dewey.info\/class\/659.11\/e19\/<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Agent\/prentice_hall<\/a>> # Prentice-Hall<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Prentice-Hall<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Place\/englewood_cliffs_n_j<\/a>> # Englewood Cliffs, N.J.<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Englewood Cliffs, N.J.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/communication_en_marketing<\/a>> # Communication en marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Communication en marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Communication en marketing<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/plans_medias<\/a>> # Plans m\u00E9dias<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Plans m\u00E9dias<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Plans m\u00E9dias<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/publicite<\/a>> # Publicit\u00E9<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Publicit\u00E9<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Publicit\u00E9<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Topic\/werbung<\/a>> # Werbung<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Werbung<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"nju<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/797511<\/a>> # Advertising<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Advertising<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/797876<\/a>> # Advertising media planning<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Advertising media planning<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/870196<\/a>> # Communication in marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Communication in marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/101081273<\/a>> # Michael L. Ray<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Ray<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Michael L.<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Michael L. Ray<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9780130152305<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"0130152307<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9780130152305<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/oclc\/632531673<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0rdfs:label<\/a> \"Advertising and communication management.<\/span>\" ;\u00A0\u00A0\u00A0schema:description<\/a> \"Online version:<\/span>\" ;\u00A0\u00A0\u00A0schema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/7731229<\/a>> ; # Advertising and communication management<\/span>\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/7731229<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/7731229<\/a>> ; # Advertising and communication management<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-11<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/7731229#PublicationEvent\/englewood_cliffs_n_j_prentice_hall_1981_1982<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Place\/englewood_cliffs_n_j<\/a>> ; # Englewood Cliffs, N.J.<\/span>\u00A0\u00A0\u00A0schema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/410066#Agent\/prentice_hall<\/a>> ; # Prentice-Hall<\/span>\u00A0\u00A0\u00A0schema:startDate<\/a> \"1981<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Content-negotiable representations<\/p>