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Advertising and integrated brand promotion, 5e

Author: Thomas C O'Guinn; Chris T Allen; Richard J Semenik
Publisher: Australia ; Mason, OH : South-Western Cengage Learning, ©2009.
Edition/Format:   Print book : English : 5th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Thomas C O'Guinn; Chris T Allen; Richard J Semenik
ISBN: 9780324568622 0324568622 9780324569407 0324569408
OCLC Number: 667863600
Description: xlii, 726 pages : color illustrations ; 28 cm
Other Titles: Advertising & integrated brand promotion
Responsibility: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/667863600<\/a>> # Advertising and integrated brand promotion, 5e<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"667863600<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Place\/mason_oh<\/a>> ; # Mason, OH<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Place\/australia<\/a>> ; # Australia<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/at<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/797511<\/a>> ; # Advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/797876<\/a>> ; # Advertising media planning<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/659.1\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:alternateName<\/a> \"Advertising & integrated brand promotion<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookEdition<\/a> \"5th ed.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/62851363<\/a>> ; # Richard J. Semenik<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/276978740<\/a>> ; # Chris T. Allen<\/span>\n\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"2009<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/38649385<\/a>> ; # Thomas C. O\'Guinn<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2009<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/10219616489<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising and integrated brand promotion, 5e<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"667863600<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/667863600#PublicationEvent\/australia_mason_oh_south_western_cengage_learning_2009<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Agent\/south_western_cengage_learning<\/a>> ; # South-Western Cengage Learning<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780324568622<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780324569407<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/667863600<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/659.1\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Agent\/south_western_cengage_learning<\/a>> # South-Western Cengage Learning<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"South-Western Cengage Learning<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Place\/australia<\/a>> # Australia<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Australia<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Place\/mason_oh<\/a>> # Mason, OH<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Mason, OH<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/at<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"at<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/797511<\/a>> # Advertising<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/797876<\/a>> # Advertising media planning<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising media planning<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/276978740<\/a>> # Chris T. Allen<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Allen<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Chris T.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Chris T. Allen<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/38649385<\/a>> # Thomas C. O\'Guinn<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"O\'Guinn<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Thomas C.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Thomas C. O\'Guinn<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/62851363<\/a>> # Richard J. Semenik<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Semenik<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Richard J.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Richard J. Semenik<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780324568622<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0324568622<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780324568622<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780324569407<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0324569408<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780324569407<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/667863600<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/667863600<\/a>> ; # Advertising and integrated brand promotion, 5e<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-06-08<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/667863600#PublicationEvent\/australia_mason_oh_south_western_cengage_learning_2009<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Place\/mason_oh<\/a>> ; # Mason, OH<\/span>\n\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Place\/australia<\/a>> ; # Australia<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/10219616489#Agent\/south_western_cengage_learning<\/a>> ; # South-Western Cengage Learning<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n