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Advertising and promotion : an integrated marketing communications perspective

Author: George E Belch; Michael A Belch
Publisher: Boston, Mass : Irwin/McGraw-Hill, ©2009.
Series: Irwin/McGraw-Hill series in marketing.
Edition/Format:   Print book : English : 8th edView all editions and formats
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Document Type: Book
All Authors / Contributors: George E Belch; Michael A Belch
ISBN: 9780071284400 0071284400
OCLC Number: 1027943794
Notes: Revised edition of: Introduction to advertising and promotion. 3rd ed. 1995.
Description: xxii, 762 pages : illustrations ; 29 cm.
Series Title: Irwin/McGraw-Hill series in marketing.
Responsibility: George E. Belch & Michael A. Belch.

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