Advertising and promotion: an integrated marketing communications perspective (Book, 2001) [WorldCat.org]
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Advertising and promotion: an integrated marketing communications perspective

Author: George Edward Belch; Michael A Belch
Publisher: Boston, Mass. McGraw-Hill 2001
Series: McGraw-Hill/Irwin series in marketing, 2001: 1
Edition/Format:   Print book : English : 5 edView all editions and formats
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Document Type: Book
All Authors / Contributors: George Edward Belch; Michael A Belch
ISBN: 0072314451 9780072314458
OCLC Number: 901794341
Description: 795 p.
Series Title: McGraw-Hill/Irwin series in marketing, 2001: 1
Responsibility: George Edward Belch; Michael A. Belch.

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