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Advertising at war : business, consumers, and government in the 1940s

Author: Inger L Stole
Publisher: Urbana : University of Illinois Press, ©2012.
Series: History of communication.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

The advertising industry's rise to power, in war and peace

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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
OCLC Number: 788268039
Description: viii, 263 p. : ill. ; 25 cm.
Contents: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Series Title: History of communication.
Responsibility: Inger L. Stole.

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Read more...

 
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