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The advertising business : operations, creativity, media planning, integrated communications

Author: John Philip Jones
Publisher: Thousand Oaks, Calif. ; London : Sage Publications, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: John Philip Jones
ISBN: 076191238X 9780761912385 0761912398 9780761912392
OCLC Number: 1100862572
Description: 548 p. : ill.. (some col.), port. ; 24 cm.
Responsibility: edited by John Philip Jones.

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