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Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies

Author: Alec Benn
Publisher: New York : Quorum Books, 1986.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions.

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Additional Physical Format: Online version:
Benn, Alec, 1918-
Advertising financial products and services.
New York : Quorum Books, 1986
(OCoLC)988015180
Document Type: Book
All Authors / Contributors: Alec Benn
ISBN: 0899301037 9780899301037
OCLC Number: 12663931
Notes: Spine title: Advertising financial products & services.
Includes index.
Description: xii, 231 pages : illustrations ; 25 cm
Contents: What to do --
How regulations affect financial advertising --
88 agencies with financial services advetrising experience.
Other Titles: Advertising financial products & services.
Responsibility: Alec Benn.

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