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Details
Document Type: | Book |
---|---|
All Authors / Contributors: |
David A Aaker; John G Myers |
ISBN: | 0130159743 9780130159748 0130159905 9780130159908 |
OCLC Number: | 470153611 |
Description: | xvi, 612 pages : illustrations ; 24 cm. |
Series Title: | Prentice-Hall international series in management. |
Responsibility: | edited by David A. Aaker, [John G. Myers]. |
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