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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/470153611 Title: Advertising management : practical perspectives Author: David A Aaker; John G Myers Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1975. ISBN/ISSN: 0130159743 9780130159748 0130159905 9780130159908 OCLC:470153611

  
  

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Advertising management : practical perspectives

Author:	David A Aaker; John G Myers
Publisher:	Englewood Cliffs, N.J. : Prentice-Hall, ©1975.
Series:	Prentice-Hall international series in management.
Edition/Format:	Print book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Advertising. Marketing -- Management. Marketing -- Gestion. View all subjects
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