Advertising management : practical perspectives (Book, 1975) []
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Advertising management : practical perspectives

Advertising management : practical perspectives

Author: David A Aaker; John G Myers
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1975.
Series: Prentice-Hall international series in management.
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: David A Aaker; John G Myers
ISBN: 0130159743 9780130159748 0130159905 9780130159908
OCLC Number: 470153611
Description: xvi, 612 pages : illustrations ; 24 cm.
Series Title: Prentice-Hall international series in management.
Responsibility: edited by David A. Aaker, [John G. Myers].


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