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Advertising : new techniques for visual seduction

Author: Uwe Stoklossa; Thomas Rempen
Publisher: London : Thames & Hudson, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
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Additional Physical Format: Online version:
Stoklossa, Uwe.
Advertising.
London : Thames & Hudson, 2007
(OCoLC)649505928
Document Type: Book
All Authors / Contributors: Uwe Stoklossa; Thomas Rempen
ISBN: 0500513406 9780500513408
OCLC Number: 72148333
Notes: "Translated from the German 'Blicktricks' ... by David H. Wilson"--Page [272].
Description: 270, [2] pages : illustrations (chiefly color) ; 30 cm
Contents: Figure and ground --
Two and three dimensions --
Foreground and background --
Big and small --
Compositions --
Setting up a scene --
Seeing in context --
Outlines --
Words and pictures --
On the spot --
From eyes to brain.
Other Titles: Blicktricks.
Responsibility: Uwe Stoklossa ; edited by Thomas Rempen.

Abstract:

Suitable for anyone working in advertising or involved in the business of communication, this book is packed with examples of advertisements that use optical magic in order to hook the viewer.  Read more...

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'Like a video cheats book for people in creative design' - Blow Back

 
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