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Advertising, promotion, and other aspects of integrated marketing communications

Author: Terence A Shimp
Publisher: Mason, OH South-Western Cengage Learning c 2010
Edition/Format:   Print book : English : 8. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Terence A Shimp
ISBN: 9780324593600 0324593600
OCLC Number: 1075775874
Description: XX, 668 S. Ill., graph. Darst.
Responsibility: Terence A. Shimp.

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