Advertising. (Book, 2008) []
skip to content
Advertising. Preview this item
ClosePreview this item


Author: Sandra E Moriarty; Nancy Mitchell; William Wells
Publisher: Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], 2008.
Edition/Format:   Print book : English : 8th ed.View all editions and formats
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

(not yet rated) 0 with reviews - Be the first.

More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Document Type: Book
All Authors / Contributors: Sandra E Moriarty; Nancy Mitchell; William Wells
ISBN: 9780135009383 0135009383 9780132224154 0132224151
OCLC Number: 183915361
Notes: Previous edition: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
Description: pages cm
Contents: Part One: Foundations Chapter One: Introduction to Advertising Chapter Two: Advertising's Role in Marketing Chapter Three: Advertising and Society Part Two: Planning and Strategy Chapter Four: How Advertising Works Chapter Five: The Consumer Audience Chapter Six: Strategic Research Chapter Seven: Strategic Planning Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media Chapter Nine: Broadcast Media Chapter Ten: Interactive and Alternative Media Chapter Eleven: Media Planning and Buying Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy Chapter Thirteen: Copywriting Chapter Fourteen: Design and Production Part Five: Integration and Evaluation Chapter Fifteen: Direct Response Chapter Sixteen: Sales Promotion, Events, and Sponsorships Chapter Seventeen: Public Relations Chapter Eighteen: Special Advertising Situations Chapter Nineteen: Evaluation of Effectiveness


For introductory courses in Advertising. Moriarty teaches students about effective marketing.  Read more...


User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.