skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters Preview this item
ClosePreview this item
Checking...

The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

Author: Joseph Sugarman; Adweek.
Publisher: Chichester : Wiley, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--BOOK JACKET.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Joseph Sugarman; Adweek.
ISBN: 0470051248 9780470051245
OCLC Number: 979461495
Description: xix, 338 pages : illustrations ; 24 cm.
Contents: Introduction : the origin of this book --
1. General knowledge --
2. Specific knowledge --
3. Practice, practice, practice --
4. The purpose of all the graphic elements of an ad --
5. The first sentence --
6. Creating the perfect buying environment --
7. Resonating with the reader --
8. The slippery slide --
9. Assumed constraints --
10. Seeds of curiosity --
11. Copy as emotion --
12. Selling the concept, not the product --
13. The incubation process --
14. How much copy should you write? --
15. The art of personal communication --
16. The copy sequence --
17. The editing process --
18. Powerful copy elements explained --
19. The psychological triggers --
20. Selling a cure, not prevention --
21. Rating your writing level --
22. Seven steps to writing great copy --
23. The lazy man's way to riches --
24. A fluke of nature --
25. Lingerie for men --
26. The more you learn --
27. A more stimulating way --
28. Magic baloney --
29. Pet plane --
30. Mail order mansion --
31. Hungarian conspiracy --
32. Vision breakthrough --
33. Gold space chains --
34. Consumers hero --
35. Nautilus spelling sale --
36. Writing for different media --
App. A. Assumed constraints, continued --
App. B. Seeds of curiosity, continued --
App. C. Summary of axioms and major points.
Other Titles: Copywriting handbook
Responsibility: Joseph Sugarman.

Abstract:

"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--BOOK JACKET.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/979461495<\/a>> # The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"979461495<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Place\/chichester<\/a>> ; # Chichester<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/dewey.info\/class\/659.132\/e22\/<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Topic\/advertising_copy<\/a>> ; # Advertising copy<\/span>\u00A0\u00A0\u00A0schema:alternateName<\/a> \"Copywriting handbook<\/span>\" ;\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Organization\/adweek<\/a>> ; # Adweek.<\/span>\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Person\/sugarman_joseph_1938<\/a>> ; # Joseph Sugarman<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"2006<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/796508051<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:productID<\/a> \"979461495<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#PublicationEvent\/chichester_wiley_2006<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Agent\/wiley<\/a>> ; # Wiley<\/span>\u00A0\u00A0\u00A0schema:reviews<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#Review\/-1426372142<\/a>> ;\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780470051245<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/dewey.info\/class\/659.132\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Agent\/wiley<\/a>> # Wiley<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Wiley<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Organization\/adweek<\/a>> # Adweek.<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Organization<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Adweek.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Person\/sugarman_joseph_1938<\/a>> # Joseph Sugarman<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1938<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Sugarman<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Joseph<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Joseph Sugarman<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Place\/chichester<\/a>> # Chichester<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Chichester<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Topic\/advertising_copy<\/a>> # Advertising copy<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Advertising copy<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9780470051245<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"0470051248<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9780470051245<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/979461495<\/a>> ; # The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-09<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#PublicationEvent\/chichester_wiley_2006<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Place\/chichester<\/a>> ; # Chichester<\/span>\u00A0\u00A0\u00A0schema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Agent\/wiley<\/a>> ; # Wiley<\/span>\u00A0\u00A0\u00A0schema:startDate<\/a> \"2006<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#Review\/-1426372142<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Review<\/a> ;\u00A0\u00A0\u00A0schema:itemReviewed<\/a> <http:\/\/www.worldcat.org\/oclc\/979461495<\/a>> ; # The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\u00A0\u00A0\u00A0schema:reviewBody<\/a> \"\"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising.\"--BOOK JACKET.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Content-negotiable representations<\/p>