ข้ามไปที่เนือ้หา
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters แสดงตัวอย่างรายการนี้
ปิดแสดงตัวอย่างรายการนี้
กำลังตรวจสอบ…

The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

ผู้แต่ง: Joseph Sugarman; Adweek.
สำนักพิมพ์: Chichester : Wiley, 2006.
ครั้งที่พิมพ์/รูปแบบ:   พิมพ์หนังสือ : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
สรุป:
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--BOOK JACKET.
คะแนน:

(ยังไม่ให้คะแนน) 0 กับความคิดเห็น - เป็นคนแรก

หัวเรื่อง
เพิ่มเติมเช่นนี้

ค้นหาสำเนาในห้องสมุด

&AllPage.SpinnerRetrieving; ค้นหาห้องสมุดที่มีรายการนี้

รายละเอียด

ประเภทเอกสาร หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Joseph Sugarman; Adweek.
ISBN: 0470051248 9780470051245
OCLC Number: 979461495
คำอธิบาย: xix, 338 pages : illustrations ; 24 cm.
สารบัญ: Introduction : the origin of this book --
1. General knowledge --
2. Specific knowledge --
3. Practice, practice, practice --
4. The purpose of all the graphic elements of an ad --
5. The first sentence --
6. Creating the perfect buying environment --
7. Resonating with the reader --
8. The slippery slide --
9. Assumed constraints --
10. Seeds of curiosity --
11. Copy as emotion --
12. Selling the concept, not the product --
13. The incubation process --
14. How much copy should you write? --
15. The art of personal communication --
16. The copy sequence --
17. The editing process --
18. Powerful copy elements explained --
19. The psychological triggers --
20. Selling a cure, not prevention --
21. Rating your writing level --
22. Seven steps to writing great copy --
23. The lazy man's way to riches --
24. A fluke of nature --
25. Lingerie for men --
26. The more you learn --
27. A more stimulating way --
28. Magic baloney --
29. Pet plane --
30. Mail order mansion --
31. Hungarian conspiracy --
32. Vision breakthrough --
33. Gold space chains --
34. Consumers hero --
35. Nautilus spelling sale --
36. Writing for different media --
App. A. Assumed constraints, continued --
App. B. Seeds of curiosity, continued --
App. C. Summary of axioms and major points.
ชื่อเรื่องอื่น: Copywriting handbook
ความรับผิดชอบ: Joseph Sugarman.

บทคัดย่อ:

"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--BOOK JACKET.

รีวิว

ความคิดเห็นผู้ที่ใช้งาน
กำลังค้นคืน รีวิว GoodReads…
ค้นคืน DOGObooks บทวิจารณ์

แท็ก

เป็นคนแรก.

รายการคล้ายกัน

เนื้อรื่อง:(1)

ยืนยันคำขอนี้

คุณอาจะร้องขอรายการนี้แล้. โปรดเลือก ตกลง ถ้าคุณต้องการดำเนินการคำขอนี้ต่อไป.

เชิ่อมโยงข้อมูล


Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/979461495<\/a>> # The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"979461495<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Place\/chichester<\/a>> ; # Chichester<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/dewey.info\/class\/659.132\/e22\/<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Topic\/advertising_copy<\/a>> ; # Advertising copy<\/span>\u00A0\u00A0\u00A0schema:alternateName<\/a> \"Copywriting handbook<\/span>\" ;\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Organization\/adweek<\/a>> ; # Adweek.<\/span>\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Person\/sugarman_joseph_1938<\/a>> ; # Joseph Sugarman<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"2006<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/796508051<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:productID<\/a> \"979461495<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#PublicationEvent\/chichester_wiley_2006<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Agent\/wiley<\/a>> ; # Wiley<\/span>\u00A0\u00A0\u00A0schema:reviews<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#Review\/-1426372142<\/a>> ;\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780470051245<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/dewey.info\/class\/659.132\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Agent\/wiley<\/a>> # Wiley<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Wiley<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Organization\/adweek<\/a>> # Adweek.<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Organization<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Adweek.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Person\/sugarman_joseph_1938<\/a>> # Joseph Sugarman<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1938<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Sugarman<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Joseph<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Joseph Sugarman<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Place\/chichester<\/a>> # Chichester<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Chichester<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Topic\/advertising_copy<\/a>> # Advertising copy<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Advertising copy<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9780470051245<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"0470051248<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9780470051245<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/979461495<\/a>> ; # The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-09<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#PublicationEvent\/chichester_wiley_2006<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Place\/chichester<\/a>> ; # Chichester<\/span>\u00A0\u00A0\u00A0schema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796508051#Agent\/wiley<\/a>> ; # Wiley<\/span>\u00A0\u00A0\u00A0schema:startDate<\/a> \"2006<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/979461495#Review\/-1426372142<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Review<\/a> ;\u00A0\u00A0\u00A0schema:itemReviewed<\/a> <http:\/\/www.worldcat.org\/oclc\/979461495<\/a>> ; # The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America\'s top copywriters<\/span>\u00A0\u00A0\u00A0schema:reviewBody<\/a> \"\"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising.\"--BOOK JACKET.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Content-negotiable representations<\/p>

กรุณาลงชื่อเข้าสู่ระบบ WorldCat 

ยังไม่มีบัญชีผู้ใช้? คุณสามารถสร้างได้อย่างง่ายดาย สร้างบัญชีผู้ใช้ฟรี.