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The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

Author: Joseph Sugarman
Publisher: Hoboken, N.J. : Wiley, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
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Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Additional Physical Format: Print version:
Sugarman, Joseph, 1938-
Adweek copywriting handbook.
Hoboken, N.J. : Wiley, ©2007
(DLC) 2007274136
(OCoLC)123673324
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joseph Sugarman
ISBN: 9780470088807 047008880X
OCLC Number: 166352696
Notes: "An Adweek book"--Cover.
Description: 1 online resource (xix, 338 pages) : illustrations
Contents: Foreword: The Sugarman Legacy / Ray Schultz xv --
Introduction: The Origin of This Book 1 --
Section 1 Understanding the Process --
Section 2 Understanding What Works --
Section 3 Proving the Points-Ad Examples --
Section 4 Utilizing Your Copywriting Skills --
Appendix A Assumed Constraints, Continued 317 --
Appendix B Seeds of Curiosity, Continued 319 --
Appendix C Summary of Axioms and Major Points 321.
Other Titles: Copywriting handbook
Responsibility: Joseph Sugarman.

Abstract:

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very  Read more...

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