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Details
Genre/Form: | Electronic books |
---|---|
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Joseph Sugarman |
ISBN: | 9781118428795 111842879X |
OCLC Number: | 865012610 |
Notes: | Title from resource description page (Recorded Books, viewed November 21, 2013). |
Description: | 1 online resource |
Responsibility: | Joseph Sugarman. |
Abstract:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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