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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/865012610 Title: The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of america's top copywriters Author: Joseph Sugarman Publisher: Hoboken, N.J. : Wiley, 2013. ISBN/ISSN: 9781118428795 111842879X OCLC:865012610

  
  

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The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of america's top copywriters

Author:	Joseph Sugarman
Publisher:	Hoboken, N.J. : Wiley, 2013.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Business. Affaires. BUSINESS & ECONOMICS -- Advertising & Promotion.
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