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The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of america's top copywriters

Author: Joseph Sugarman
Publisher: Hoboken, N.J. : Wiley, 2013.
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joseph Sugarman
ISBN: 9781118428795 111842879X
OCLC Number: 865012610
Notes: Title from resource description page (Recorded Books, viewed November 21, 2013).
Description: 1 online resource
Responsibility: Joseph Sugarman.

Abstract:

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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