Find a copy online
Links to this item
shibboleth2sp.gar.semcs.net View this book online, via VLeBooks, both on- and off-campus
Find a copy in the library
Finding libraries that hold this item...
Details
Material Type: | Internet resource |
---|---|
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Vijay Mahajan |
ISBN: | 0132763567 9780132763561 0132339420 9780132339421 |
OCLC Number: | 213765772 |
Description: | xii, 260 pages, 16 unnumbered pages of plates : illustrations (chiefly color), maps (chiefly color) ; 24 cm |
Contents: | Preface: Consumer safari -- pt. 1. The African opportunity -- Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- pt. 2. Realizing the opportunity -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market. |
Responsibility: | Vijay Mahajan ; with Robert E. Gunther. |
More information: |
Abstract:
The Afrcian continent is one of the world's fastest growing markets. In this work, legendary global business consultant Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.
Read more...
Reviews
Editorial reviews
Publisher Synopsis
"a revealing primer for businesses hoping to gain a foothold on the continent. Part travelogue, part textbook, part who's who of global businesses operating on the continenet..." - This is Africa (readership 100,000) Read more...
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.


Tags
Add tags for "Africa rising : how 900 million African consumers offer more than you think".
Be the first.
Similar Items
Related Subjects:(28)
- Africa -- Commerce.
- Africa -- Economic conditions.
- Investments, Foreign -- Africa.
- International business enterprises -- Africa.
- Commerce.
- Performances économiques.
- Investissements à l'étranger.
- Multinationales.
- Afrique.
- Economic history.
- International business enterprises.
- Investments, Foreign.
- Africa.
- Auslandsmarkt
- Markterschließung
- Afrika
- Internationales Marketing
- Geschäftsmodell
- Kaufkraft
- Utlandsinvesteringar -- Afrika.
- Multinationella företag -- Afrika.
- Afrika -- handel.
- Afrika -- ekonomiska förhållanden.
- Foreign investments -- Africa.
- Multinational corporations -- Africa.
- Africa -- Commerce
- International business enterprises -- Africa
- Investments, Foreign -- Africa
User lists with this item (3)
- MARKETING: New Books(200 items)
by sgass updated 2015-08-27
- INTERNATIONAL BUSINESS: New Books @ Cook(37 items)
by sgass updated 2014-07-18
- sustainable business(38 items)
by cmccormack@uwb.edu updated 2013-12-30