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After the ball : how America will conquer its fear and hatred of gays in the 90s

Author: Marshall Kirk; Hunter Madsen
Publisher: New York : Plume, ©1989 (1990 printing)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"'The gay revolution has failed.' With those five words, After the Ball has probably sparked more intense debate than any other book in the history of American gay politics. Hailed by moderates and denounced by radicals, it has become the guiding manifesto for anew brand of pragmatic gay activism across the nation. In a stunningly systematic argument, Kirk and Madsen trace the deep sychological roots of anti-gay  Read more...
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Additional Physical Format: Online version:
Kirk, Marshall.
After the ball.
New York : Plume, ©1989 (1990 printing)
(OCoLC)647622250
Document Type: Book
All Authors / Contributors: Marshall Kirk; Hunter Madsen
ISBN: 0452264987 9780452264984
OCLC Number: 21524253
Notes: Reprint. Originally published: New York : Doubleday, 1989.
Description: xxix, 398 pages : illustrations ; 21 cm
Contents: Up against it --
What straights think of gays --
Prejudice: why it exists in social mammals --
The intellectual baboon: how homo-hatred arises in man --
Pushing the wrong buttons: senseless attempts to derail the "engine of prejudice" --
Pushing the right buttons: halting, derailing, or reversing the "engine of prejudice" --
But can it be done? --
Good propaganda: the idea behind "waging peace" --
Outreach strategies of the past: why only a media campaign will do --
Eight practical principles for the persuasion of straights --
Making news and improving public relations --
Advertising tactics for the campaign --
The big five media: which are right for us? --
Getting into the major media: can't get there from here --
The gloves come off: A portfolio of pro-gay ads --
Why the gayt kingdom is disorganized --
Paying our dues: why nobody does it --
Fundraising for the media campaign: the buck starts here --
Our purpose in writing this unpleasant chapter --
Reading you the riot act: how gays misbehave --
Cleaning up our act --
Coda: rights and responsibilities.
Responsibility: Marshall Kirk and Hunter Madsen.

Abstract:

"'The gay revolution has failed.' With those five words, After the Ball has probably sparked more intense debate than any other book in the history of American gay politics. Hailed by moderates and denounced by radicals, it has become the guiding manifesto for anew brand of pragmatic gay activism across the nation. In a stunningly systematic argument, Kirk and Madsen trace the deep sychological roots of anti-gay bigotry, and show why the gay movement's most cherished tactics of the past have accomplished little. They then outline a boldly original battle plan for conquering bigotry by exploiting the mass media. The book concludes with an incendiary but constructive critique of gay life itself." -- Publisher's description.

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