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AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales

Author: A K Pradeep; Andrew Appel; Stan Sthanunathan
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities  Read more...
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Additional Physical Format: Online version:
Pradeep, A.K., 1963-
AI for marketing and product innovation.
Hoboken, New Jersey : John Wiley & Sons, 2018
(DLC) 2018057115
Document Type: Book
All Authors / Contributors: A K Pradeep; Andrew Appel; Stan Sthanunathan
ISBN: 9781119484066 1119484065
OCLC Number: 1027563215
Notes: Includes index.
Description: xxiv, 240 pages ; 24 cm
Contents: Major Challenges Facing Marketers Today --
Introductory Concepts for Artificial Intelligence and Machine Learning for Marketing --
Predicting Using Big Data --
Intuition Behind Neural Networks and Deep Learning --
Segmenting Customers and Markets --
Intuition Behind Clustering Classification, and Language Analysis --
Identifying What Matters Most --
Intuition Behind Principal Components, Factors, and Optimization --
Core Algorithms of Artificial Intelligence and Machine Learning Relevant for Marketing --
Marketing and Innovation Data Sources and Cleanup of Data --
Applications for Product Innovation --
Applications for Pricing Dynamics --
Applications for Promotions and Offers --
Applications for Customer Segmentation --
Applications for Brand Development, Tracking, and Naming --
Applications for Creative Storytelling and Advertising --
The Future of AI-enabled Marketing, and Planning for --
Next- Generation Creative and Research Agency Models.
Responsibility: Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan.

Abstract:

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.

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