Alchemy: The Surprising Power of Ideas That Don't Make Sense (Book, 2019) []
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Alchemy: The Surprising Power of Ideas That Don't Make Sense

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Author: Rory Sutherland
Publisher: London : Ebury Publishing, 2019.
Edition/Format:   Print book : EnglishView all editions and formats
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your cafU, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of  Read more...

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Document Type: Book
All Authors / Contributors: Rory Sutherland
ISBN: 9780753556511 0753556510
OCLC Number: 1090094427
Notes: Paperback / softback.
Description: 320 pages ; 234 x 153 mm
Responsibility: Rory Sutherland.


The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.  Read more...


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This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the Read more...

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