skip to content
Alchemy: The Surprising Power of Ideas That Don't Make Sense Preview this item
ClosePreview this item
Checking...

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Author: Rory Sutherland
Publisher: London : Ebury Publishing , 2019.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your cafU, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Rory Sutherland
ISBN: 9780753556511 0753556510
OCLC Number: 1090094427
Notes: Paperback / softback.
Description: 320 p. ; 234 x 153mm
Responsibility: Rory Sutherland.

Abstract:

The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Sutherland's book touches on many facets of life, but all come down to the importance of "psycho-logic", or non-rational factors, in how we make decisions and how problems can be solved * CAMPAIGN Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1090094427> # Alchemy: The Surprising Power of Ideas That Don't Make Sense
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "1090094427" ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/8979540649#Person/sutherland_rory> ; # Rory Sutherland
    schema:datePublished "2019" ;
    schema:description "Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your cafU, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work, and the world around us."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/8979540649> ;
    schema:inLanguage "en" ;
    schema:name "Alchemy: The Surprising Power of Ideas That Don't Make Sense"@en ;
    schema:numberOfPages "320" ;
    schema:productID "1090094427" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1090094427#PublicationEvent/london_ebury_publishing_2019> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/8979540649#Agent/ebury_publishing> ; # Ebury Publishing
    schema:workExample <http://worldcat.org/isbn/9780753556511> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1090094427> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/8979540649#Agent/ebury_publishing> # Ebury Publishing
    a bgn:Agent ;
    schema:name "Ebury Publishing" ;
    .

<http://experiment.worldcat.org/entity/work/data/8979540649#Person/sutherland_rory> # Rory Sutherland
    a schema:Person ;
    schema:familyName "Sutherland" ;
    schema:givenName "Rory" ;
    schema:name "Rory Sutherland" ;
    .

<http://worldcat.org/isbn/9780753556511>
    a schema:ProductModel ;
    schema:isbn "0753556510" ;
    schema:isbn "9780753556511" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.