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Aligning for advantage : competitive strategies for the political and social arenas

Author: Thomas C Lawton; Jonathan P Doh; Tazeeb Rajwani
Publisher: Oxford : Oxford Univ. Press, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This title argues that to build and sustain business success, companies must synchronise competitive strategies with extant strategies for social engagement and political and regulatory activism.
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Thomas C Lawton; Jonathan P Doh; Tazeeb Rajwani
ISBN: 0199604746 9780199604746 0199604754 9780199604753
OCLC Number: 882947923
Description: 1 online resource (XVII, 237 Seiten)
Contents: SECTION I:FOUNDATIONS OF ALIGNMENT ; 1. Establishing Alignment ; 2. Origins of Engagement ; 3. Rationalizing Complexity ; SECTION II: PATHWAYS TO INFLUENCE ; 4. Responding to Uncertainty ; 5. Individual versus Collective Action ; 6. Designing Nonmarket Architecture ; SECTION III: CREATING ALIGNED STRATEGY ; 7. Sensing to Incubate Interest ; 8. Shaping Information Value ; 9. Aligning with Stakeholders ; SECTION IV: DELIVERING WITH IMPACT ; 10. Ensuring Balance ; 11. Embracing New Frontiers ; 12. Leading for Advantage
Responsibility: Thomas C. Lawton, Jonathan P. Doh and Tazeeb Rajwani.

Abstract:

The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business  Read more...

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The authors convey in a practical way how to link political and social strategies to business objectives and market performance. A great book, not only for business and opinion leaders but also for Read more...

 
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