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Aligning for advantage : competitive strategies for the political and social arenas

Author: Thomas C Lawton; Jonathan P Doh; Tazeeb Rajwani
Publisher: Oxford : Oxford Univ. Press, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
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The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business  Read more...

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Document Type: Book
All Authors / Contributors: Thomas C Lawton; Jonathan P Doh; Tazeeb Rajwani
OCLC Number: 897077879
Description: XVII, 237 Seiten
Contents: SECTION I:FOUNDATIONS OF ALIGNMENT ; SECTION II: PATHWAYS TO INFLUENCE ; SECTION III: CREATING ALIGNED STRATEGY ; SECTION IV: DELIVERING WITH IMPACT
Responsibility: Thomas C. Lawton ; Jonathan P. Doh, and Tazeeb Rajwani.

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The authors convey in a practical way how to link political and social strategies to business objectives and market performance. A great book, not only for business and opinion leaders but also for Read more...

 
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