All-out for victory! : magazine advertising and the World War II home front (eBook, 2009) [WorldCat.org]
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All-out for victory! : magazine advertising and the World War II home front
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All-out for victory! : magazine advertising and the World War II home front

Author: John Bush Jones
Publisher: Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations

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Genre/Form: Livres électroniques
History
Additional Physical Format: Print version:
Jones, John Bush.
All-out for victory!.
Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England, ©2009
(DLC) 2008055182
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Bush Jones
OCLC Number: 748904648
Notes: Titre de l'écran-titre (visionné le 8 août 2011).
TRAITEMENT SOMMAIRE.
Description: 1 online resource
Contents: "All-outs" and "double-barrelleds" --
How to advertise a war --
"This is worth fighting for" --
Motivational war ads --
"The arms behind the army" --
Industrial support of the war --
The farm front --
Agricultural support of the war --
"Use it up, wear it out, make it do, or do without!" --
Conservation, scrap drives, and home front efficiency --
Soda pop, letters, and cigarettes --
Morale overseas and at home --
"Produce, conserve, share, and play square" --
Coping with shortages and rationing --
"The hand that rocked the cradle rules the world" --
Women in war work --
"Dig down deep" --
Giving blood and buying bonds --
Epilogue : the world of tomorrow.
Responsibility: John Bush Jones.

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