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All the right moves : a guide to crafting breakthrough strategy

Author: Constantinos Markides
Publisher: Boston, Mass. : Harvard Business School Press, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? All the Right Moves offers  Read more...
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Document Type: Book
All Authors / Contributors: Constantinos Markides
ISBN: 0875848338 9780875848334 9780585162836 0585162832
OCLC Number: 41412021
Description: xii, 220 pages : illustrations ; 24 cm
Contents: Put Innovation Back into Strategy --
How to Create a Unique Strategic Position --
Decide What Your Business Is --
Decide Who Your Customers Are and What to Offer Them --
Decide How You Will Play the Game --
Identify and Secure Strategic Assets and Capabilities --
Create the Right Organizational Environment --
Develop a Superior Strategic Position --
How to Prepare for Strategic Innovation --
Understand How New Strategic Positions Develop --
Evaluate and Respond to Strategic Innovation --
Take a Dynamic View of Strategy.
Responsibility: Constantinos C. Markides.
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Abstract:

A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that  Read more...

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