All the right moves : a guide to crafting breakthrough strategy (eBook, 2000) [WorldCat.org]
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All the right moves : a guide to crafting breakthrough strategy

Author: Constantinos Markides
Publisher: Boston, Mass. : Harvard Business School Press, ©2000.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? All the Right Moves offers  Read more...
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Details

Genre/Form: Livres numériques
Additional Physical Format: Print version:
Markides, Constantinos.
All the right moves.
Boston, Mass. : Harvard Business School Press, ©2000
(DLC) 99032401
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Constantinos Markides
ISBN: 0585162832 9780585162836
OCLC Number: 77355696
Description: 1 ressource en ligne (xii, 220 pages) : illustrations
Responsibility: Constantinos C. Markides.

Abstract:

"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's - and tomorrow's - breakthrough business strategies."--Résumé de l'éditeur.

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