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Ambush marketing : the 2010 FIFA World Cup South Africa

Author: Marc Mazodier
Publisher: London : SAGE Publications Ltd, 2012.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The case describes ambush marketing strategies of multinational firms during the 2010 world cup in South Africa and how these companies managed to associate their brands with the world cup without paying for the privilege.
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Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marc Mazodier
ISBN: 9781526446022 1526446022
OCLC Number: 1023549603
Notes: Originally published in Mazodier, M. (2012). Ambush marketing: The 2010 FIFA world cup South Africa. In N. Ferdinand & P. J. Kitchin (Eds.), Events management: An international approach (pp. 225-228) London, UK: SAGE Publications Ltd. ISBN: 9780857022400.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Marc Mazodier.

Abstract:

The case describes ambush marketing strategies of multinational firms during the 2010 world cup in South Africa and how these companies managed to associate their brands with the world cup without paying for the privilege.

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