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American Greetings : an automation versus outsourcing dilemma

Author: Andrea R Nagy; Gene Lee; Arthur J Swersey
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. This case examines the challenges facing American Greetings in the 21st century.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Nagy, Andrea R.
American Greetings.
[London] : SAGE, 2016
(OCoLC)1017729452
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrea R Nagy; Gene Lee; Arthur J Swersey
ISBN: 9781473973978 147397397X
OCLC Number: 1112505431
Notes: Originally Published in: Nagy, A.R., Lee, G., & Swersey, A. (2008). American Greetings: An Automation versus Outsourcing Dilemma. 08-010. New Haven, CT: Yale School of Management, Yale University.
Description: 1 online resource (1 online resource) : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: Andrea R. Nagy, Gene Lee & Arthur Swersey.

Abstract:

As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. This case examines the challenges facing American Greetings in the 21st century.

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