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American Marketing Association Annual Conference : customer centricity.

Author: Fred Ehle
Publisher: London, United Kingdom : SAGE Publications Ltd, 2016.
Series: SAGE video forum.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.
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Genre/Form: Internet videos
Nonfiction television programs
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Fred Ehle
ISBN: 9781473990487 1473990483
OCLC Number: 1001692608
Language Note: Closed-captions in English.
Performer(s): Presenter, Fred Ehle.
Target Audience: Specialized.
Description: 1 online resource (1 video file (22 min., 53 sec.)) : sound, colour
Series Title: SAGE video forum.

Abstract:

McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.

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