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America's game

Author: Michael MacCambridge
Publisher: New York : Anchor Books, [2008]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
It's difficult to imagine today'when the Super Bowl has virtually become a national holiday and the National Football League is the country's dominant sports entity'but pro football was once a ramshackle afterthought on the margins of the American sports landscape. In the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
MacCambridge, Michael, 1963-
America's game.
New York : Anchor Books, [2008]
(DLC) 2004052003
(OCoLC)55487248
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael MacCambridge
ISBN: 9780307481436 0307481433
OCLC Number: 780444029
Description: 1 online resource (642 pages) : illustrations
Contents: December 28, 1958 --
Going West --
The organization man --
"Let Bert do it" --
Going deep --
Baltimore --
On any given Sunday --
"A light bulb came on" --
The siege --
The new frontier --
The Czar --
War --
A separate peace --
"The only thing" --
Respect --
Prime time --
"God, Nixon and the National Football League" --
America's team --
Air war --
Under siege --
The last stand --
Changing of the guard --
Pearl Harbor --
"A different world" --
Man at the top --
The main thing.
Responsibility: Michael MacCambridge.
More information:

Abstract:

It's difficult to imagine today'when the Super Bowl has virtually become a national holiday and the National Football League is the country's dominant sports entity'but pro football was once a ramshackle afterthought on the margins of the American sports landscape. In the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus whose action is ideally suited to television and whose sensibilities perfectly fit the modern age. America's Game traces pro football's grand transformation, from the World War II years, when the NFL was fighting for its very existence, to the turbulent 1980s and 1990s, when labor disputes and off-field scandals shook the game to its core, and up to the sport's present-day preeminence. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, this is an essential book for any fan of America's favorite sport. From the Trade Paperback edition.

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