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Amway forever : the amazing story of a global business phenomenon

著者: Kathryn A Jones
出版商: Hoboken, N.J. : Wiley, ©2011.
版本/格式:   打印图书 : 英语查看所有的版本和格式
提要:
"A fascinating look at five decades of Amway's innovationAmway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by  再读一些...
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类型/形式: Nonfiction
文档类型 图书
所有的著者/提供者: Kathryn A Jones
ISBN: 9780470488218 0470488212 9781118107751 1118107756 9781118107768 1118107764 9781118107775 1118107772
OCLC号码: 460062075
描述: xvi, 220 pages ; 24 cm
内容: Acknowledgments ix Introduction: Selling a Dream xi Chapter 1: Capitalism and Controversy 1 Chapter 2: An Adventurous Partnership 15 Chapter 3: Taking Flight and Sailing Away 25 Chapter 4: Sell Something Everybody Needs 35 Chapter 5: Unveiling "The Plan" 45 Chapter 6: Toppling the Pyramid 57 Chapter 7: Retooling the Machine 77 Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91 Chapter 9: Clash of the Soap Titans 107 Chapter 10: Friends in High Places 119 Chapter 11: West Meets East 131 Chapter 12: The Biggest Market Ever 145 Chapter 13: New Heart, New Identity 153 Chapter 14: Amway Redux 163 Chapter 15: The Way Ahead 177 Notes 183 Selected Bibliography 203 About the Author 213 Index 215
责任: Kathryn A. Jones.
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A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention  再读一些...

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