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Amway forever : the amazing story of a global business phenomenon

Author: Kathryn A Jones
Publisher: Hoboken, N.J. : Wiley, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention  Read more...

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Document Type: Book
All Authors / Contributors: Kathryn A Jones
ISBN: 9780470488218 0470488212 1118107756 9781118107751 1118107764 9781118107768 9781118107775 1118107772
OCLC Number: 756377433
Description: XVI, 220 Seiten ; 24 cm
Contents: Acknowledgments ix Introduction: Selling a Dream xi Chapter 1: Capitalism and Controversy 1 Chapter 2: An Adventurous Partnership 15 Chapter 3: Taking Flight and Sailing Away 25 Chapter 4: Sell Something Everybody Needs 35 Chapter 5: Unveiling "The Plan" 45 Chapter 6: Toppling the Pyramid 57 Chapter 7: Retooling the Machine 77 Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91 Chapter 9: Clash of the Soap Titans 107 Chapter 10: Friends in High Places 119 Chapter 11: West Meets East 131 Chapter 12: The Biggest Market Ever 145 Chapter 13: New Heart, New Identity 153 Chapter 14: Amway Redux 163 Chapter 15: The Way Ahead 177 Notes 183 Selected Bibliography 203 About the Author 213 Index 215
Responsibility: by Kathryn A. Jones.

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