skip to content
Amway forever : the amazing story of a global business phenomenon Preview this item
ClosePreview this item
Checking...

Amway forever : the amazing story of a global business phenomenon

Author: Kathryn A Jones
Publisher: Hoboken, N.J. : Wiley, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
BA fascinating look at five decades of Amway's innovation/b Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." iAmway Forever/i chronicles the amazing inside story of this global business phenomenon. Page  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Jones, Kathryn A.
Amway Forever : The Amazing Story of a Global Business Phenomenon.
Somerset : Wiley, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kathryn A Jones
ISBN: 9781118107775 1118107772
OCLC Number: 864905717
Notes: Title from resource description page (Recorded Books, viewed November 21, 2013).
Description: 1 online resource
Contents: ""Contents""; ""Title""; ""Copyright""; ""Dedication""; ""Acknowledgments""; ""Introduction: Selling a Dream""; ""Chapter 1: Capitalism and Controversy""; ""Selling Directly to Buyers""; ""Exporting a Sales Model""; ""A Fuller Picture""; ""Multiple Transformations""; ""Influences on Public Perception""; ""Chapter 2: An Adventurous Partnership""; ""Jay Van Andel""; ""Richard Marvin DeVos""; ""The Pact: Someday, A Business Together""; ""Chapter 3: Taking Flight and Sailing Away""; ""First Attempts""; ""Learning from Failure""; ""Changing Direction""; ""Selling Nutrilite"" ""Avoiding Division and Friction in Canada""""Reversing the Damage""; ""New Rules of Conduct""; ""Retooling More than the Business""; ""Chapter 8: Diamonds, Rubies, Emeralds, and Pearls""; ""The Life of a Top Distributor""; ""The Other Side""; ""The Price of Success""; ""Chapter 9: Clash of the Soap Titans""; ""In Direct Competition""; ""If at First P & G Does Not Succeed . . .""; ""Enough Is Enough""; ""Chapter 10: Friends in High Places""; ""Getting Involved""; ""Giving to the GOP""; ""Rich Passes the Baton""; ""Jay Passes the Baton""; ""Amwayâ€"! Influence""; ""Chapter 11: West Meets East"" ""Yen and Yang""""Countering Critics in Korea""; ""Good Morning, Vietnam""; ""Moving into Malaysia""; ""Entrepreneurs in India""; ""Yearning for Earnings in Eastern Europe""; ""To Russia with Love ... and Money""; ""Chapter 12: The Biggest Market Ever""; ""Enter Eva Cheng""; ""Paving the Way for Direct Sellers""; ""Growth of an Industry""; ""Chapter 13: New Heart, New Identity""; ""Learning by Inspiration""; ""Renewing the Business""; ""Renewing the Brand""; ""Chapter 14: Amway Redux""; ""United Kingdomâ€"! BERR Case""; ""A Shot of Innovation""; ""Foray into State Politics"" ""A Second Rebranding""""Winning the Hearts and Minds of Customers and IBOs""; ""More Litigation""; ""Chapter 15: The Way Ahead""; ""Building into the Future""; ""Regulations on the Horizon?""; ""Notes""; ""Selected Bibliography""; ""About the Author""; ""Index""
Responsibility: Kathryn A. Jones.

Abstract:

BA fascinating look at five decades of Amway's innovation/b Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." iAmway Forever/i chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.ulliDelves into how innovation has led to Amway's growth into an international powerhouseliReveals Amway's pioneering marketing tactics and sales strategiesliOffers an historic perspective, as well as a contemporary look, at how the company has evolved/ul Engaging and informative, iAmway Forever/i is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/864905717> # Amway forever : the amazing story of a global business phenomenon
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "864905717" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1020687678#Place/hoboken_n_j> ; # Hoboken, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://dewey.info/class/381.130973/> ;
    schema:about <http://id.worldcat.org/fast/842262> ; # Business
    schema:about <http://experiment.worldcat.org/entity/work/data/1020687678#Topic/business_&_economics_sales_&_selling_general> ; # BUSINESS & ECONOMICS--Sales & Selling--General
    schema:bookFormat schema:EBook ;
    schema:creator <http://viaf.org/viaf/169979517> ; # Kathryn A. Jones
    schema:datePublished "2013" ;
    schema:description """Contents""; ""Title""; ""Copyright""; ""Dedication""; ""Acknowledgments""; ""Introduction: Selling a Dream""; ""Chapter 1: Capitalism and Controversy""; ""Selling Directly to Buyers""; ""Exporting a Sales Model""; ""A Fuller Picture""; ""Multiple Transformations""; ""Influences on Public Perception""; ""Chapter 2: An Adventurous Partnership""; ""Jay Van Andel""; ""Richard Marvin DeVos""; ""The Pact: Someday, A Business Together""; ""Chapter 3: Taking Flight and Sailing Away""; ""First Attempts""; ""Learning from Failure""; ""Changing Direction""; ""Selling Nutrilite"""@en ;
    schema:description "BA fascinating look at five decades of Amway's innovation/b Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." iAmway Forever/i chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.ulliDelves into how innovation has led to Amway's growth into an international powerhouseliReveals Amway's pioneering marketing tactics and sales strategiesliOffers an historic perspective, as well as a contemporary look, at how the company has evolved/ul Engaging and informative, iAmway Forever/i is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1020687678> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/1020687678#CreativeWork/amway_forever_the_amazing_story_of_a_global_business_phenomenon> ;
    schema:name "Amway forever : the amazing story of a global business phenomenon"@en ;
    schema:productID "864905717" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/864905717#PublicationEvent/hoboken_n_j_wiley_2013> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1020687678#Agent/wiley> ; # Wiley
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=4026227> ;
    schema:url <http://rbdigital.oneclickdigital.com> ;
    schema:workExample <http://worldcat.org/isbn/9781118107775> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/864905717> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1020687678#Place/hoboken_n_j> # Hoboken, N.J.
    a schema:Place ;
    schema:name "Hoboken, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/1020687678#Topic/business_&_economics_sales_&_selling_general> # BUSINESS & ECONOMICS--Sales & Selling--General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Sales & Selling--General"@en ;
    .

<http://id.worldcat.org/fast/842262> # Business
    a schema:Intangible ;
    schema:name "Business"@en ;
    .

<http://viaf.org/viaf/169979517> # Kathryn A. Jones
    a schema:Person ;
    schema:familyName "Jones" ;
    schema:givenName "Kathryn A." ;
    schema:name "Kathryn A. Jones" ;
    .

<http://worldcat.org/entity/work/data/1020687678#CreativeWork/amway_forever_the_amazing_story_of_a_global_business_phenomenon>
    a schema:CreativeWork ;
    rdfs:label "Amway Forever : The Amazing Story of a Global Business Phenomenon." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/864905717> ; # Amway forever : the amazing story of a global business phenomenon
    .

<http://worldcat.org/isbn/9781118107775>
    a schema:ProductModel ;
    schema:isbn "1118107772" ;
    schema:isbn "9781118107775" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.