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Analyzing decision making : metric conjoint analysis

Author: Jordan J Louviere
Publisher: Newbury Park : Sage, [20]05.
Series: Sage university papers, 67.; Sage University papers / Quantitative applications in the social sciences, 67.
Edition/Format:   Print book : English : [Nachdr.]
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Document Type: Book
All Authors / Contributors: Jordan J Louviere
ISBN: 0803927576 9780803927575
OCLC Number: 263690738
Description: 95 Seiten : Diagramme.
Contents: Background Concepts and TheoryDesign and Analysis of Conjoint ExperimentsPractical Applications of Conjoint Theory and MethodsPredicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Series Title: Sage university papers, 67.; Sage University papers / Quantitative applications in the social sciences, 67.
Responsibility: Jordan J. Louviere.

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